Most bedding brands will tell you that they care about quality. But here's what we learned: most don't actually know what quality means.

We grew up hearing about Egyptian cotton – that it was the finest in the world. But when we looked for it in stores, we found either overpriced imports or cheap knock-offs masquerading as "Egyptian." The real thing? Disappeared somewhere between the farm and our bed.

That frustrated us. Because quality shouldn't be hard to find. And luxury shouldn't require a second mortgage.

So One year ago, we decided to build Homfy: direct access to authentic Egyptian premium bedding, without the retail theater.